AYA's CV
AYA IBRAHIM
Senior Graphic Designer | Brand & Creative Communications
Profile summary
Adaptable Senior Graphic Designer with 9 years of progressive experience in the GCC region, bridging digital marketing strategy and visual communication. Track record of delivering corporate communications, brand identity governance, and executive presentations across transport and creative sectors. Committed to establishing streamlined design operations and visual storytelling standards while maintaining compliance with enterprise brand guidelines.
Career highlights
Creative Output: Delivers 168+ internal communications, 91+ digital screen designs, and 20+ executive presentations annually while managing corporate brand guidelines.
Creative Operations: Optimizes creative operations by contributing to marketing service level agreement workflow improvements and standardizing design processes since 2021.
Digital Marketing Strategy Course: Analyzed digital marketing strategy fundamentals and channel execution methods during 2022 coursework, studying core frameworks for planning digital campaigns and evaluating audience reach.
Key skills
Professional experience
Directs visual communication and branding functions across multiple business departments, establishing creative direction and maintaining corporate identity standards. Coordinates directly with executive leadership and cross-functional stakeholders to deliver strategic design solutions supporting organizational goals.
- Manages and continuously enhances corporate Brand Guidelines while ensuring consistent implementation across internal teams, suppliers, and external agencies.
- Delivers 168+ internal communications, 91+ digital screen designs, and 20+ executive presentations annually.
- Optimizes creative operations by contributing to Marketing SLA workflow improvements and standardizing design processes since 2021.
- Directs photography and visual storytelling for corporate events, encompassing planning, art direction, editing, and asset management.
- Maintains the centralized SharePoint creative asset library to provide organized design resources across the organization.
Directed design and visual communication operations, shaping corporate identity assets, marketing campaigns, and high-level presentations while managing event branding workflows.
- Produced photography and visual content for corporate events and public initiatives.
- Coordinated event branding, supplier communication, and creative production from planning to execution.
Executed creative direction for clients across diverse industries, producing commercial food and product photography for hospitality and retail brands while guiding visual identity systems.
- Developed branding, packaging, advertising materials, and social media content for multiple clients.
- Managed multiple creative projects within an agency environment.
Managed the One Million Promoters Programme, directing operational execution and coordinating nationwide outreach efforts. Focused on scaling promoter engagement and establishing standardized training procedures across all participating regions.
- Directed national outreach strategy to expand promoter participation across multiple regions.
- Built standardized training materials to guide daily promoter activities and improve execution quality.
- Analyzed digital marketing strategy fundamentals and channel execution methods during 2022 coursework.
- Studied core frameworks for planning digital campaigns and evaluating audience reach.
Education
Certifications
Languages
Arabic · Professional
English · Professional